I view the world through the lens of narratives that drive impact. While every brand has a story, few know how to tell it in a way that converts interest into action. As a Content Strategist with more than a decade of deep production experience, I bridge the gap between high-level business goals and granular creative execution.
My background is rooted in the highest levels of media and tech; I spent 15 years crafting narratives for industry leaders like Keshet, KAn, and kastina. This hands-on experience in documentary and commercial editing gave me a unique competitive advantage: an innate understanding of pacing, rhythm, and audience retention.
Today, I leverage that rhythmic intuition to build comprehensive content strategies. I design video-led ecosystems that guide the viewer’s journey. whether it’s untangling complex value propositions for B2B tech or emotional storytelling for consumer brands, I ensure every piece of content serves a strategic purpose.
I work best with forward-thinking teams who understand that content is not just a deliverable, but a growth engine. If you are looking to elevate your brand’s voice with strategy that is as precise as it is creative,
let’s talk.
